- Protection - to ensure you are a genuine visitor and not someone else using your password.
- Authenticate and speed up your identification and e-commerce transactions.
- Recognise preferences e.g. remember user names and passwords for websites.
- Cap the frequency of ad serving and to make sure that advertisements are rotated and not duplicated during any one visit to a site
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Friday, March 18, 2011
This is a myth - cookies are a friendly internet tool primarily used by the advertising and e-commerce industry to make surfing easier and quicker. They have several roles, none of which can compromise your privacy:
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